When enabled, first-party acquisition measurement helps us understand which pages lead to sign-ups and purchases. It records a public landing path, referring domain and restricted campaign labels.
The attribution cookie lasts 30 days; attribution and event records are retained for 90 days. This measurement does not store email addresses, IP addresses, user-agent strings, form contents, full query strings, raw click identifiers or API keys.
Your browser choice is stored separately. Global Privacy Control and Do Not Track are respected. This setting controls acquisition measurement, not essential login or payment functions. Privacy details.